{"id":51664,"title":"Behind the Tee: The Story Behind the Pomegranate T-Shirt","description":"\ud83c\udf77 The Story Behind the Pomegranate T-ShirtIt\u2019s hard to walk through a market in Armenia and not see a pomegranate. Whether it\u2019s jewellery, art, textiles or souvenirs \u2014 it\u2019s everywhere. And for good reason","content":"

\"ppdmfcm5leehd2vh3pncm4rmgkor9ud9z6zw7mbbu6c8cshh.jpg.jpg?w=1140&v=2\"\ud83c\udf77 The Story Behind the Pomegranate T-Shirt<\/strong><\/h2>

It\u2019s hard to walk through a market in Armenia and not<\/em> see a pomegranate. Whether it\u2019s jewellery, art, textiles or souvenirs \u2014 it\u2019s everywhere. And for good reason. The pomegranate has long been a national symbol of life, resilience, and unity<\/strong> for Armenians, its many seeds said to represent the strength of the community.<\/p>

That idea stayed with me ever since a family trip to Armenia in 2004<\/strong>. I remember seeing the pomegranate woven into everything. But it wasn\u2019t until recently \u2014 with the rise of those vintage fruit graphic tees<\/strong> \u2014 that the inspiration clicked. I noticed there were designs celebrating Italian lemons, French cherries, and Californian oranges\u2026 but where was the Armenian pomegranate?<\/p>

So I made one.<\/p>

\ud83c\udf74 A Taste of Home<\/strong><\/h3>

This design is more than a trend. It\u2019s layered with personal memory. Growing up in Iran, some of my earliest memories are of my dad bringing home giant, deep red pomegranates after work. They were twice the size of the ones you get here in the UK<\/strong>. My brother and I would squeeze the fruit all the way round, bursting the seeds inside. Then you\u2019d bite a corner of the skin and drink the juice like a pouch. After that, you\u2019d tear it open, sprinkle a little salt, and eat the seeds. It was a whole ritual \u2014 and to this day, when I see a proper pomegranate, I\u2019m instantly transported back to being six years old.<\/p>

\ud83c\udfa8 Designing the Symbol<\/strong><\/h3>

I knew I wanted the artwork to have a vintage, almost botanical print feel<\/strong>, so I went with a watercolour style<\/strong>, and added worn, textural details to age the piece and give it depth. The \u201cHye Society\u201d fruit sticker<\/strong> on the front and back was my way of tying the brand into the design without slapping a bold logo across it \u2014 and also a nod to the labels you see on real fruit.<\/p>

When I showed the shirt to my gran on FaceTime, she lit up. She said, \u201cThat\u2019s right. He\u2019s not lying!\u201d after I read her the line printed under the design \u2014 a reminder that this fruit carries deep meaning for Armenians across generations. That moment confirmed it for me.<\/p>

\ud83c\udf0d Putting Armenia on the Map<\/strong><\/h3>

A big part of what drives Hye Society<\/strong> is making space for Armenian culture in the everyday<\/strong>. I see so many tees out there that showcase other countries through food, drink or scenery \u2014 and I wanted Armenia to have its own slice of that space. Fruit has always been a centrepiece at our family gatherings \u2014 it\u2019s a cultural staple, not just a snack. So this shirt isn't just a design; it\u2019s a tribute to that memory, that pride, and that tradition.<\/p>

This is what Hye Society<\/strong> is about. Telling personal stories. Wearing your culture. And giving everyday pieces a little more soul.<\/p>","urlTitle":"behind-the-tee-the-pomegranate-t-shirt","url":"\/blog\/behind-the-tee-the-pomegranate-t-shirt\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/behind-the-tee-the-pomegranate-t-shirt\/","fullUrl":"https:\/\/hyesociety.co.uk\/blog\/behind-the-tee-the-pomegranate-t-shirt\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1756473054,"updatedAt":1756485071,"publishedAt":1756485070,"lastReadAt":null,"division":{"id":387530,"name":"Hye Society"},"tags":[{"id":4217,"code":"behind-the-tee","name":"BehindTheTee","url":"\/blog\/tagged\/behind-the-tee\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/1uhkuznvqm0jd1zd2yiuvuipizz62kli8zycwlp8zbsfdqdi.jpeg","thumbnail":"https:\/\/images.podos.io\/1uhkuznvqm0jd1zd2yiuvuipizz62kli8zycwlp8zbsfdqdi.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/1uhkuznvqm0jd1zd2yiuvuipizz62kli8zycwlp8zbsfdqdi.jpeg.jpg?w=1920&h=1440"},"metaTitle":"The Meaning Behind Our Pomegranate T-Shirt","metaDescription":"Discover the inspiration behind our pomegranate t-shirt. From childhood memories in Iran to cultural symbolism in Armenia.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":52977,"title":"Behind the Tee: The Story Behind the Let\u2019s All Be Kind & Are You Okay? Tees","url":"\/blog\/behind-the-tee\/","urlTitle":"behind-the-tee","division":387530,"description":"A look behind the designs created with my nephews, Charles and Arthur. What started as a fun family project became two heart-warming t-shirts \u2014 \u201cLet\u2019s All Be Kind\u201d and \u201cAre You Okay?\u201d \u2014 reminding us all to be kind, check in on one another, and spread a little joy.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/sdaxbbmw8mlghe4eboma5bb9kf5hh1ihiy09wwkqr0yczsqx.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/sdaxbbmw8mlghe4eboma5bb9kf5hh1ihiy09wwkqr0yczsqx.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":53855,"title":"Behind the Tee: The Story behind the Peace & Love tees","url":"\/blog\/behind-the-tee-the-story-behind-the-peace-love-tees\/","urlTitle":"behind-the-tee-the-story-behind-the-peace-love-tees","division":387530,"description":"A simple message told through two small gestures. Some messages don\u2019t need sound. Peace and love are two of them. The idea for this collection started quietly, long before it ever became a tee","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5leianjwuycqrptsig3h8khvmypubqnipokivniajkkqjwbr.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5leianjwuycqrptsig3h8khvmypubqnipokivniajkkqjwbr.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":54618,"title":"Behind the Tee: The Story Behind the Apricot T-Shirt","url":"\/blog\/behind-the-tee-the-story-behind-the-apricot-t-shirt\/","urlTitle":"behind-the-tee-the-story-behind-the-apricot-t-shirt","division":387530,"description":"Some designs come from a single memory. Others come from a feeling that\u2019s followed you around for years. The Apricot T-Shirt sits firmly in the second camp","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/msskmjo9gwolxslwdjdfpq7tvomxbpiim2yd0cuwgkewerbn.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/msskmjo9gwolxslwdjdfpq7tvomxbpiim2yd0cuwgkewerbn.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}